Tara Feijt is a sport masseuse who started her freelance massage business in 2017. She asked me for help with the name of the company and the branding. Together we brainstormed, from brainstorming values of Tara herself, to shouting words the business was.


We ended up with the name Terra, which related to her name, but mostly to ‘grounding’ oneself, one’s body, with the mind. The colours we chose were therefore also earthlike.


I love being part of this creative process where together, we brainstorm who and what your business is.



December 14, 2017


Logo & Branding